Global Field Marketing Program Manager
San Jose, CA
Responsibilities:
Lead a team of field marketing managers to develop and deliver a global demand generation program in collaboration with one of Cisco’s largest partners. This multi-track program will encompass all Cisco BU’s and Partner Lines of Business, requires direct management over 3 field marketing managers, effective control over a $4M budget, and the roll out of a program across 5 continents. In addition, the Field Marketing Program Manager will need to collaborate effectively with Cisco Business Development, Channel Marketing, and Sales organizations as well as Partner business and marketing leaders – at the global, regional, and country-level.
This hands-on role needs a leader who is at once very strategic, capable of “selling” the value of their program to multiple stakeholders, and have a proven ability to execute at scale.
Consulting activities will include, but will not be limited to the following:
• Develop a joint FY14 global demand generation plan for Cisco and Dimension Data in collaboration with Dimension Data Marketing Leaders across network infrastructure, data center, collaboration, security, and mobility
• Ensure alignment and gain acceptance of the global demand generation program at the global, regional, and country-level
• Function as the demand generation execution arm for marketing leaders at Dimension Data
• Track program results to demonstrate Return on Marketing Investment (programs currently tracking at $200 : $1 on closed revenue) using Dimension Data SFDC results and Cisco Bookings Reports
• Manage expectations, commitments, agreements and next steps to ensure the entire group understands ownership and action items
• Develop timelines and publish project plans, details and updates
• Lead weekly, monthly, and ad-hoc meetings as needed to ensure global, regional, and country-level alignment, effective sales follow-up with leads generated, and the capture of data for ROI
• Lead Quarterly Business Reviews that identifies ROI of program as whole, results from each global campaign, and the impact that the program is having in Europe, Americas, APAC, AU, & MEA
• Manage a team of 3 field marketing managers to ensure the delivery of effective programs that are delivered on-time and on-budget
Value to the Client:
Being able to deliver outstanding field marketing leadership and project management that leads to especially strong closed revenue levels and ROI is critical to the success of this program.
Industry Experience
• 10 years of experience working with leading high tech brands
• Strong preference for prior work with Cisco or Dimension Data
• Broad understanding of high tech market trends
• Proven success implementing field marketing best practices that enables the successful targeting of IT Directors and above within enterprise-class organizations
Minimal Functional Experience
· 10 years of experience of field marketing program management
· 5 years of experience leading teams with at least 3 direct reports
· 5 years of experience building and launching global demand generation programs for leading high tech brands
· 5 years of experience being directly responsible for a $3M budget
· 10 years of experience building or managing the development of sales enablement and client-facing materials, including PPT’s, white papers, and web content
· Ability to create a bridge between and ensure alignment between the business and marketing priorities of Cisco and Dimension Data
· Excel experience that enables the manipulation of pivot tables
Personality/Other Attributes
· Culturally attuned to corporate environment
· Holds people accountable, detailed, disciplined and organized
· Flexible style and approach
· Exceptional verbal and written communications skills, with strong presentation, preparation and delivery skills to all levels of management
· Quick study with high energy and stamina...it's the culture
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